Project Overview

  Commissioned by a design and marketing agency, this project involved planning and producing a rebranding promotional film for a Taiwanese beverage brand with nearly a decade of history. The brand stands out for roasting its own tea leaves and infusing the drinks with carbonation — a rare technique in the market at the time.

  The creative concept drew inspiration from the brand’s newly renovated store, which incorporated bar-inspired design elements. Both visuals and sound design were crafted to emphasize the product’s refreshing and distinctive qualities. Filming focused on close-up shots capturing the details of tea roasting and carbonation, along with atmospheric shots of the store interior to align with the brand’s refreshed identity.

  The final film was displayed in-store on a vintage 1990s television and also delivered in a 1080x1080 format for flexible use across franchise locations and social media platforms. The video received highly positive feedback from the client, successfully reinforcing the brand image and attracting audience attention.