MATCH is a well-known Japanese vitamin carbonated drink brand with a history of over three decades. Popular among young consumers in Japan, the brand embodies a youthful and energetic image, with marketing efforts primarily targeting students and the younger demographic. While the drink is widely available in Japan, it had yet to enter the Taiwan market at the time of this project.

  During its promotional campaign, MATCH partnered with us to produce a commercial. I was responsible for the overall concept development and production, crafting a script that retained the brand’s youthful image while incorporating local Taiwanese lifestyle elements to convey a refreshing, post-activity drinking experience.

  After multiple discussions with the client, we decided to set the story at a beach and feature a surfer as the central character — a setting and persona that resonate strongly with Taiwan’s youth culture. I personally handled talent scouting, production coordination, and creative direction, collaborating closely with the crew throughout filming.

  The commercial blends sports elements with the product’s unique traits, incorporating visuals of carbonation and lemon to create a fresh, vibrant atmosphere. In addition to the main cut, the final deliverables were prepared in square and vertical formats to optimize placement across various advertising platforms.